How you know your business needs a photo branding session . . .

As business owners, it can be a fine line we walk when attempting to allocate budget to our varying business’s needs. But, with the rise of digital marketing & social platforms, it’s clear that strong visuals has become a key player in marketing your business online. So, here’s a few clear indications to help you decide when it’s the right time to invest into a photo branding session.

1. Your current images do not represent the high quality service you provide

Curated, high quality images are your client’s first introduction to your commitment to excellence. You’ve spent years in your profession, diligently perfecting the service you provide for your customers. Yet a visit to your website or social channels does not convey that same message. Whether it’s cold and impersonal stock images that lack connection to your brand or a hasty iphone snap just so people can ‘get the gist’, both carry a lack of professionalism.

2. Getting asked for a profile photo sends a wave of dread down your spine.

You’re probably all too aware of how many places request a profile photo when setting up your business. Linkedin, Google, email, press releases, and more. But, when it comes to a profile photo, the worst thing you can do as a personal brand is to put yourself out there in a way that is not in alignment with yourself or your brand. Having an approachable, yet professional headshot as part of your image bank removes the dread because you know you’ve got something great on hand. Strong imagery that reflects who you are and the level of service you provide is empowering and means you can put yourself out there digitally with confidence!

3. You’re ready to invest in a kickass brand.

If you’re wanting to build a community, brand recognition, and ultimately take your business to the next level, then a fresh set of imagery is just what you need. Your brand imagery an asset to your business because it’s a vital engagement tool at the top of your sales funnel. Maintaining updated photos is one of the best ways to position your business as an authority in your field as well as to successfully launch a new service or product.

Great branding imagery provides a compelling and powerful reflection of the heart behind your business. It will showcase the outstanding aspects of your business (aka your point of difference!) and build a foundation that attracts and connects your ideal audience.

So, if you resonate with the above, then the next right investment in your business is absolutely a photo branding session.

Learn more about my photo branding sessions here or book in your Free 30 minute discovery call here.