Brief: Mike was launching his personal brand, My Life Coaching, and required a suite of portraits for his website and social media.“My photos need to be strong, semi formal, friendly, and relaxed. My target is helping people move from a place of success to significance, moving them on from their life plateau, preventing mid-life crises, and finding a purposeful life.”
Results: After a discovery call with Mike to find out what he was looking for, we connected with his graphic designer and web developer to get a better understanding of his branding colours and website layout. From there we scouted and chose locations that fit in with Mike’s branding, ideated a shot list which outlined how to structure and shoot each image to fit within the web design, and organised the shoot day and timeline. Lastly, we executed on his personal branding shoot, adjusting locations slightly to work with the lighting, working efficiently to the timeline, and all the while keeping Mike comfortable and relaxed.
