Cuore Di Gelato

Brief: Cuore Di Gelato is an artisanal gelato cart who required custom brand imagery to replace the stock imagery on their website. The goal was to provide customers with visual examples of how their gelato cart looks at outdoor weddings and garden parties, showcase their delicious range of handmade gelato, and tie in a personal connection to the audience with the owners.

Results: After Daniele and Jennifer’s initial discovery call, we put together vision board which incorporated their initial ideas, image needs, and style. During their 60 minute strategy session, we helped Daniele and Jennifer clarify what message they wanted to communicate visually with each image and how we would craft those images to fit within their new web design. From there, we created a detailed shot list and photoshoot schedule. Finally, we worked efficiently on shoot day, styling each shot with models and product, to ensure we stuck to our shoot schedule and captured all images on our shot list. During their photoshoot Daniele & Jennifer were able to review and select their image favourites in real time which allowed them the ability to tweak setups to their preferences as we went along.